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Privacy Policy

Privacy Policy

Privacy Policy & use of Cookies

The National Trust's Privacy Policy and use of Cookies

1. Introduction

The National Trust for Places of Historic Interest or Natural Beauty, a charity with registered charity number 205846 (the “National Trust”) is committed to protecting and respecting your privacy.  The National Trust is the data controller for the purpose of the Data Protection Act 1998.

The National Trust's Privacy Policy sets out the ways The National Trust and The National Trust (Enterprises) Limited (together the "National Trust Group") processes your personal data. Please read the following carefully to understand how we will treat your personal data.  This Privacy Policy only relates to personal data collected by The National Trust via The National Trust online shop website ( ), and emails and telephone calls associated with orders via the online shop website.

This Privacy Policy does not apply to personal data provided to The National Trust by any other means or via any other website. Users should be aware that if they access other websites, using the links provided, these are outside our control. If they provide personal data to other companies, the privacy polices of those companies determine the uses to which that information is put and The National Trust's Privacy Policy will no longer apply.

2. The Data Protection Act 1998

When we process your personal data, the National Trust will comply with the principles of the Data Protection Act 1998.

3. What information will we collect about you?

 We may collect and process the following data about you:

  • Information about the device and operating system you use  such as the IP address of your device, such information is collected automatically when the website is used by you.  We use this information to improve the service to our wide range of users.  By using the website you agree to us collecting this information, and that we may place cookies on your device.  For more information please see our Cookie policy (below).
  • We will collect your name and email address when you send us comments, complaints and queries by email.
  • We will collect your name, email address and address when you enter competitions, promotions or surveys
  • We will collect your name, address and email address when you report a problem with the website.

We gather the following anonymous information in aggregate form: Mobile device type (eg iPhone), operating system (eg iOS, Android, Windows).

4. How will the National Trust use the information collected and held about you?

Personal data collected and processed by The National Trust may be used, for the following purposes:

  • to provide our services, activities or online content to you and to deal with your requests and enquiries.
  • to personalise the way National Trust content is presented to you (e.g. showing your favourite National Trust products, or other products you might like).
  • for market research and statistical analysis.
  • to respond to, and, where relevant, attempt to resolve, any comments, queries or complaints you may have.
  • for fulfilment of orders for goods and services requested.
  • In-house research and statistical analysis.
  • Communication about its conservation, membership, fundraising and other activities.
  • Communication about special offers from carefully selected organisations that make a financial contribution to The National Trust’s funds.

Processing personal data for the above purposes may entail sharing the information with employees, contractors, agents and professional advisors of The National Trust and other carefully selected organisations. Written agreements exist between The National Trust and such parties that there must be no further disclosure of such personal data.

5. Disclosure of your information

We may disclose some or all of the data we collect from you when you use our website to the following third parties:

  •  Analytics and search engine providers that assist us in the improvement and optimisation of our website including

                                                  i.    Google Analytics;

                                                 ii.    Adobe Analytics;

  •  In order to display your location data as set out in section 3 above, we share your location data with location and mapping service providers, including:

                                                  i.    Google Maps;

                                                 ii.    Microsoft Bing Maps.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request.
  • In order to enforce or apply our Website Terms of Use and other agreements or to investigate potential breaches.
  • Protect the rights, property or safety of The National Trust, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

6. Consent

By providing personal data to The National Trust you consent to the processing of such data by The National Trust as described in this Privacy Policy. You can alter your preferences as described below.

7. Accessing your personal data held by the National Trust

You have the right to ask The National Trust, in writing, for a copy of all the personal data held about you (this is known as a 'subject access request') upon payment of a fee of £10. If you would like to access your personal data held by The National Trust, please apply in writing to:

Data Protection Officer
The National Trust
Kemble Drive

8. Verifying, updating and amending your personal information

If, at any time, you want to verify, update or amend your personal data or preferences please write to:

The National Trust
Membership Department
PO Box 574, 
S63 3FH

Verification, updating or amendment of personal data will take place within 28 days of receipt of your request.

If subsequently you make a data protection instruction to The National Trust which contradicts a previous instruction (or instructions), then The National Trust will follow your most recent instruction.

9. Cookie Policy

A 'cookie' is a small text file that is placed on a user's computer hard drive by a website. There are several types of cookie and the most common are often referred to as 'session' cookies. These are used to keep track of information needed by a user as they travel from page to page within a website. These cookies have a short lifetime and expire within a few minutes of the user leaving the site.

Other types of cookies can be used to track internet activity after the user has left a website. These are either sponsored by organisations external to the website being visited (known as 'third party' cookies) or can originate from the website organisation itself ('first party' cookies). These usually have a long lifetime with several months being quite common. They are 'harvested' and 'refreshed' whenever the user visits a page where the same or a similar cookie is being used. The website or does not use third party cookies.

The National Trust Group uses benign, short lived 'session' cookies and 'first party' cookies to tell whether a website user has logged-in, where to find details that can be used to pre-fill parts of on-line forms and to personalise the user's visit to the website. They are also used to track anonymously which areas of the site are popular and which are not used; this allows us to target carefully our website resources.

The National Trust Group websites use Google Analytics, a web analytics service provided by Google Inc. (Google). Google Analytics uses cookies to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for the National Trust Group and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

The National Trust Group also uses cookies in its email communications to personalise the email and track whether the mail has been opened or read and whether the recipient has used any website links contained in the email communication. This allows us to monitor and improve our email communications and website.

Internet browsers normally accept cookies by default; however, it is possible to set a browser to reject cookies. If this is done it is important not to exclude the benign and useful session cookies or first party cookies. If you decide to do this you should choose an option that rejects all third parties.

10. Links to Third Party Websites

This Privacy Policy applies solely to the personal data collected by The National Trust and does not apply to third party websites.

The National Trust is not responsible for the privacy policies of third party websites. The National Trust advises users to read the privacy policies of other websites before registering any personal data.

11. Security

The National Trust holds your personal data in accordance with the security provisions of the UK Data Protection legislation. We use industry standard Secure Server Software (SSL) for your transactions with us. It encrypts all of your personal information, including credit card number, name, and address, so that it cannot be read as the information travels over the Internet. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. 

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for one of our suppliers or contractors. These staff may be engaged in the fulfilment of your request, order or reservation, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. The National Trust will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

If you have any questions about security please contact The National Trust on: 0844 800 1895

12. Notification of Changes

If The National Trust decides to change its Privacy Policy, it will post such changes on its website under the section entitled 'Privacy Policy'.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to us at, Tel: 0844 800 1895 or 0344 800 1895  or by writing to us at:

Data Protection Officer
The National Trust
Kemble Drive