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It's Not How Good You Are It's How Good You Want To Be

It's Not How Good You Are It's How Good You Want To Be

It's Not How Good You Are It's How Good You Want To Be
£6.95

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Self-improvement book from the former Creative Director of Saatchi & Saatchi responsible for such advertising catchphrases as, "The Car in front is a Toyota."

It's Not How Good You Are, It's How Good You Want to Be is a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads.

Paul F Arden

Format: Paperback

Dimensions: 17.8 cm H x 12.1 W cm x 1.6cm D

Extent: 128 pages

ISBN: 9780714843377

FREE UK DELIVERY ON ORDERS OVER £50

UK Delivery: 3 - 5 working days from £4.95

International Delivery: 7 - 10 working days from £15

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